What you eat, how you treat other people and what you choose to bring into your home might seem like separate decisions. In Rastafari, livity is a way of understanding how those decisions belong together. It’s about how spiritual beliefs are lived through ordinary actions and relationships.
At Rastafari Wellness, that idea is part of why we chose our name. We make Ayurvedic botanical products in India, and we draw inspiration from a tradition with its own Jamaican history and spiritual roots. Understanding that distinction makes it easier to explain what livity means to us and where our products fit.
Livity is often described as a way of life. In Rastafari, it has a spiritual meaning: it reflects a relationship with Jah and a respect for life that carries into what people do each day. It can shape how someone eats, how they relate to their community and how they understand their place in the natural world. Practices vary among Rastafari communities and individuals, so there’s no single checklist that captures how everyone lives it.
That context matters because “natural living” can mean almost anything on a wellness website. Livity has a more specific origin. When we use the word at Rastafari Wellness, we’re acknowledging the tradition that inspired us and explaining how we interpret that inspiration in our own work.
Ital refers to food practices associated with Rastafari. For many who follow them, preparing and eating food is one way to put livity into practice. There’s often an emphasis on plant foods and on keeping ingredients close to their natural form. What that looks like at the table can differ between people and communities.
The part that stays with us is the attention paid to what goes into something and how it’s prepared. In our work, that means giving people a clear answer when they ask what’s in a formulation. A gummy can have a familiar mango flavour and still need a careful explanation of its ingredients. The flavour is part of the experience; the full ingredient list tells you what you’re actually considering.
Rastafari and Ayurveda are distinct traditions. Livity informs how we think about everyday choices. Ayurveda is the context for botanical ingredients such as Vijaya, Ashwagandha and Jatamansi, which appear in some of our formulations. We bring those influences together as an Indian brand, while keeping their origins clear.
Take Vijaya as an example. It’s a name used for cannabis in Ayurveda. On our packaging, Vijaya leaf extract identifies the ingredient we use, and the percentage tells you how much of the formulation it makes up. It doesn’t tell you the amount of THC or CBD in each piece. Those details matter more to someone reading the label than a broad description like “plant-powered”. Our guide to Vijaya gummies explains how to read those numbers.
One example came directly from customers. Some told us they were cutting their standard gummies into smaller pieces. That feedback helped shape Rastafari Minis, a smaller gummy in a compact tin. The change addressed something people were already doing at home. It also gave us a responsibility to explain that a Mini and a standard gummy can show the same extract percentage while containing different amounts of extract per piece. If you’ve been prescribed one format, check with your practitioner before switching.
The same idea applies to Serene Vijaya Drops. A bottle and dropper give people a liquid format, but they also introduce different questions: What does the milligram figure describe? How do you measure the amount you were prescribed? The format only makes sense if the instructions are clear. If you’re comparing the two, our nighttime routine guide explains how gummies and drops can fit into an evening when prescribed.
For us, it means paying attention to the choices people already make. Sometimes that’s as ordinary as setting work aside for the evening or making time for a meal with someone. When it comes to our products, it means listening when a format is awkward to use, explaining what’s in it and giving people enough information to ask their practitioner a useful question.
That’s the connection we see between livity and Rastafari Wellness. It starts with how we listen, carries through to what we make, and shows up in what we tell people before they decide whether a product belongs in their routine.